上海實潤砝碼廠教您4招喚醒客戶 激活沉睡客戶,比開發新客戶的成本要小得多。 ?難題在于怎樣讓已經離開的他們回頭? 我們上海實潤砝碼廠今天就和大家分享激活沉睡客戶的一些策略。 一般我會把我的客戶分成幾檔, A(重要客戶,很熟悉), B(重要客戶,一般熟悉),C(一般客戶),D(還沒下單的客戶)。 其中ABC 是有下過單的客戶。
1.我會先從A 類砝碼客戶開始, 因為大家已做過很久的生意了, 彼此習性已熟悉, 說話不用太客套,自然和幽默的語氣,更能拉近大家彼此的距離。
HI XXX, I miss you and hope you've missed me too. The CNY holiday has passed. I am eagerly looking forward to your upcoming orders. Please arrange them at your earliest convenience. Let's go!
2. 如果是B類砝碼客戶, 做過幾回生意,算是生意上的朋友,但有時也只是簡單帶過,并不能深聊。 但客戶量挺大的。珍惜!!!
Hello XXX, How are you doing? I just came back from the CNY holiday. In our last conversation, you mentioned the new products you need .......(新產品目錄) We have an exhibition coming up......(告知下來展會,期待見面) For repeating order ........(返單政策。。。。)
3. 如果是C類砝碼客戶, 有的一年只下一次兩次,這種客戶最多了。 要收放自如。 語氣正式,但我們又不卑不亢。 Dear xxx, I hope everything is all right. We return to work today and I am looking forward to receiving your inquiry soon. For now, our stock is enough to support your new orders... For any issues, please keep me informed. I will be happy to assist you with any issues. (順便附上近期 一兩個月展會信息,期待見面或寄樣品)
4. D類砝碼客戶是一直沒有下單。 就是發個郵件通知一下。然后記得付上展會圖片,或是新 產品圖片,來喚醒客戶你的存在。
如果是年前有討論過定單的, 更要發郵件來提醒下客戶“ I am writing to follow up about the new order that we discussed before the CNY holiday. “ 如果是年前貨還沒有完工的, 要發郵件告訴客戶進程 ,還有下來的交貨時間, 讓客戶可以提前安排定倉事宜。 如果是年前貨因為某些原因還沒有走的, 可以適當告知客戶, 貨隨時安排出都行!你隨時在~ 總而言之, 節后復工, 其實就是通知客戶為準, 暗示客戶為輔,讓客戶知道,我們一直在等你, 你快來單吧! |